I design for people who need it most.
I was on a journalism path when a graphic designer at my first job opened up a whole new dimension of storytelling. The page design wasn’t decoration — it was meaning. It could make or break whether a reader actually read the story or kept flipping pages.
That idea has been a red thread throughout my career. Good content matters, but so does how you make it accessible — and in a digital world where similar products compete on experience, that’s no longer a nice-to-have.
When I believe in what I’m designing, I want the experience to be so good, a user becomes an advocate.